6/4/2026
Nerf
Last week Prodigy released these discs in partnership with Nerf(Hasbro).
The second these hit the shelf at Sprinkle, they became our best selling disc.
The reality is that Nerf/Hasbro as a company is worth more than the entire disc golf industry combined.
This is a pretty big deal.
Right now these Nerf discs appeal to the every day disc golfer. I think it’s natural to assume this initial hype will die down. Disc Golf has a very short attention span. We’re always on to the next new thing.
Long term though, this item is way easier to sell into non-disc golf stores.
If you go into Academy Sports and Outdoors, their buyer likely won’t know much about most disc golf brands. They do know the name Nerf.
Nerf is a name we all grew up with.
There is a public trust in the name.
We already know what it feels like before we touch it.
As a business move, I think it’s one of the best disc golfer innovations I’ve seen in a while.