The Profit - A new addition to our portfolio

Insider Info on the Profit

Originally PDGA approved on May 23, 2019, the Profit is our third disc, and first putt & approach disc. While we don't want to call it the next Alpha, it's safe to say this is that putter that gets pretty close. It covers a plethora of shots, either as an ideal slighty overstable putter (2/3/0/2) or as an easy to range driving disc.

Why do we think that? It starts with the top of the disc. The flat top profile helps for a clean and consistent release on any shot. Forehand dominate players will love this as your go-to approach with the basket in sight. Just give it a pop and let it find the chains.

It also features a "bead" on the bottom of the rim. The bead fits perfectly in the crease of your finger and this helps the disc fit snug in your grip.

While the bead can help add flight stability, it's real intention is to help it maintain that stability over a longer life span. The Royal plastic is less durable than our Eternal, Apex or Sublime options. This means it might lose chunks of plastic from time to time. The bead being on the bottom will help absorb some of these hits and slow down the wear and tear you might see on an otherwise non-beaded putter. Trust us though, you want to beat this disc up because a well seasoned Profit is MONEY IN THE BANK!

About the Artists

We are debuting 3 stamps with the release of the Royal Profit. We worked with Ben Hopwood and Cliff Franks again for the debut art on the Profit.

Cliff Franks provided the art for the Coin stamp and the Piggy Bank icon on the Royal stock stamp. He also provided the Wolf Icon on the last run of Alpha & Hoodies as well as the stock icons for the Bobcat.

You might remember Ben Hopwoods design on the last run of Sublime Alpha - The Spin-o-saurus as well as the Taco stamps(still a few left!). This piece we have titled "Money Bags" and only 500 were produced. We'll only run this one once, so get it while you can! It features 3 foils.

Release Date Sept 24 @ 7pm cst